When your brand’s online reputation is in jeopardy, swift action is vital. Begin with a thorough online audit to identify issues, promptly address negative feedback with empathy and solutions, and optimize search results by promoting positive content. Actively engage on social media, encourage positive reviews, and refine brand messaging to align with audience values. Leverage online reputation management tools for insights and consider influencer partnerships to amplify positive messages. Through these strategic measures, you can proactively turn the tide, rebuild trust, and revitalize your brand’s online image.